Building Good Brands

Building Good Brands is about more than logos — it’s about clarity, consistency, and connection. This track helps church communicators shape an identity that reflects their mission and resonates with their audience.

Through workshops on brand discovery, storytelling, visual design, and creative risk-taking, you’ll learn how to build a recognizable voice across all platforms. Whether you’re starting from scratch or refreshing your brand, this track equips you with the tools to communicate who you are with confidence, beauty, and integrity.

Workshops in This Track Include

Block A: Foundations and Vision
Discovering Your Brand Identity
Uncover the core values, voice, and visuals that shape your ministry’s authentic brand identity.

Block B: Content in Action
Visual Storytelling: Photography, Video, and Design
Learn how to create compelling imagery and design that strengthen your brand across platforms.

Block D: Strategy and Impact
Sacred Space, Sacred Story: Using Place to Shape Messaging
Explore how your physical space communicates your identity and how to use it as a strategic branding tool.

Block E: Reflection and Renewal
Creative Risk-Taking in Church Communications
Discover how experimentation, bold ideas, and thoughtful innovation can refresh and evolve your brand while staying rooted in your mission.

Best For

Ideal for communicators shaping or evolving their church, diocesan, or organizational identity — visually, vocally, and strategically — through branding, storytelling, design, and creative expression.

Practical Learning Tools

• Clarifying identity through mission, values, and visual elements

• Conducting audience and perception audits

• Planning and producing cohesive visual content across media

• Enhancing storytelling through photography, videography, and graphic design

• Identifying storytelling opportunities rooted in environment and place

• Developing creative briefs and experimenting with bold ideas

• Navigating leadership approval and managing creative fear