Launching Good Campaigns

Launching Good Campaigns is for communicators ready to move from vision to action. This track equips you to plan and launch campaigns that drive engagement, support giving, and inspire participation — whether you’re promoting a ministry event, a seasonal initiative, or an organization-wide effort.

You’ll learn how to craft compelling calls to action, collaborate effectively, and evaluate real-world results. Perfect for communicators who want to pair creativity with strategy.

Workshops in This Track Include

Block A: Foundations and Vision
Finding the Gospel in Your Ministry’s Story
Learn how to uncover and communicate the Gospel message embedded in your ministry’s work to build a campaign rooted in purpose and clarity.

Block B: Content in Action
Visual Storytelling: Photography, Video, and Design
Discover techniques and tools for creating compelling visual content that draws people in and strengthens your campaign’s message across media platforms.

Block D: Strategy and Impact
From Plan to Pews: Real Church Campaigns That Work
Analyze case studies of successful church campaigns and walk through the steps of creating one from idea to impact.

Block E: Reflection and Renewal
Creative Risk-Taking in Church Communications
Explore how bold ideas and inventive approaches can energize your messaging and help your campaigns stand out in a crowded landscape.

Best For

Ideal for communicators who lead initiatives, manage campaigns, or want to turn big ideas into action — especially those looking to deepen engagement and inspire their audiences.

Practical Learning Tools

• Crafting campaign messaging that centers on your ministry’s core Gospel story

• Designing compelling multimedia assets, including photos, videos, and graphics

• Analyzing and replicating successful real-world church campaigns

• Developing innovative ideas, taking creative risks, and navigating approval processes