Telling Good News

The Telling Good News track is designed to help communicators craft powerful stories, compelling visuals, and meaningful messages that reflect the love, justice, and hope of Christ.

This track explores how to communicate across platforms — digital and print, visual and verbal — in ways that stay true to your ministry’s mission and resonate with your audience. It equips participants to communicate with creativity, clarity, and theological grounding.

Through hands-on workshops, strategic storytelling techniques, and case studies, participants will gain skills that make the Good News both heard and felt.

Workshops in This Track Include

Block A: Foundations and Vision
Finding the Gospel in Your Ministry’s Story
Learn how to identify and articulate the Gospel message at the core of your ministry’s communications.

Block B: Content in Action
Creating Media for Formation
Discover how to design and share devotionals, reflections, and seasonal media that engage hearts and deepen spiritual life.

Block D: Strategy and Impact
Sacred Space, Sacred Story: Using Place to Shape Messaging
Explore how the environment, location, and sensory qualities of your space can inform and enrich your message.

Block E: Reflection and Renewal
Gratitude as Strategy: Celebrating Your Community
Learn how highlighting thankfulness can build trust, increase engagement, and reveal your ministry’s Good News in action.

Best For

Church, diocesan, and organizational communicators, content creators, and freelancers who want to craft authentic, creative messages that clearly proclaim the Gospel through storytelling, visuals, and strategy.

Practical Learning Tools

• Identifying and articulating the Gospel message behind your ministry’s communications

• Creating compelling devotional and seasonal media that foster spiritual growth

• Leveraging physical space and sensory elements to shape and enhance your messaging

• Using gratitude as a communications strategy to increase engagement and reveal impact